How to Set Up Click to WhatsApp Ads to Boost Engagement & Sales


 

In today’s fast-paced digital world, businesses are looking for faster, more direct ways to connect with customers. With over 2 billion active users, WhatsApp has emerged as one of the most powerful platforms for business communication. And now, with Click to WhatsApp Ads, brands can instantly initiate conversations with potential customers through just one click. 

In this blog, WebMaxy explains how to set up Click to WhatsApp Ads, the benefits of WhatsApp advertising, and how to use WhatsApp Ads Manager to streamline your marketing funnel. 

 

🔍 What Are Click to WhatsApp Ads? 

Click to WhatsApp Ads are Facebook or Instagram ads that open a conversation in WhatsApp when clicked. Instead of driving traffic to a landing page, the ad connects users directly with your business chat on WhatsApp — speeding up the sales process and increasing customer engagement. 

These ads appear on Facebook and Instagram, and once users tap on them, they're taken directly to a WhatsApp conversation with your business. 

Register here: https://accounts.webmaxy.co/whatsapp-commerce/register 

💡 Why Use Click to WhatsApp Ads? 

Using Click to WhatsApp Ads offers several benefits: 

  • Instant Customer Connection: Start real-time conversations directly in WhatsApp. 

  • Higher Conversion Rates: People trust WhatsApp more than forms or websites. 

  • Lead Qualification: Use automated replies or live agents to qualify leads instantly. 

  • Cost-Effective: Lower your cost per lead by removing friction in your sales funnel. 

  • Global Reach: Engage users worldwide through a platform they already use daily. 

 

🛠️ How to Set Up Click to WhatsApp Ads 

Here’s a step-by-step guide to set up Click to WhatsApp Ads using WhatsApp Ads Manager (via Meta Ads Manager): 

Find WebMaxy’s pricing plans here: https://accounts.webmaxy.co/whatsapp-commerce/plan 

Step 1: Connect Your WhatsApp Business Account 

  1. Go to Meta Business Manager. 

  1. Connect your WhatsApp Business number. 

  1. Verify your number and ensure it’s linked to your Facebook Business Page. 

 

Step 2: Open Ads Manager 

  1. Visit Meta Ads Manager. 

  1. Click on Create Ad. 

 

Step 3: Choose Your Campaign Objective 

Select either: 

  • Messages 

  • Traffic 

  • Conversions (if you’re tracking WhatsApp messages as conversions) 

For Click to WhatsApp, the Messages objective works best. 

 

Step 4: Select WhatsApp as Messaging App 

Under Ad type, choose: 

  • Click to Message 

  • Select WhatsApp (instead of Messenger or Instagram Direct) 

 

Step 5: Choose Target Audience 

Define your target audience based on: 

  • Age 

  • Gender 

  • Location 

  • Interests 

  • Behaviors 

Use Custom or Lookalike Audiences if available. 

 

Step 6: Set Budget & Schedule 

  • Choose Daily or Lifetime Budget 

  • Set start and end dates 

  • Decide on ad placements (Facebook, Instagram, Stories, etc.) 

Contact Us: https://www.webmaxy.co/contact/ 

Step 7: Create Your Ad 

Create a compelling ad with: 

  • Eye-catching image or video 

  • Strong headline 

  • Call-to-Action (e.g., "Chat on WhatsApp", "Get Info on WhatsApp") 

Add a pre-filled message to help users start the conversation. 

Example: 
 "Hi, I’m interested in learning more about your products. Please share the details!" 

 

Step 8: Review and Publish 

Review your ad settings, preview your ad, and click Publish. 

Once approved, your ad will appear across Meta platforms with a button that says Send Message on WhatsApp. 

 

📈 Best Practices for WhatsApp Advertising 

  • Use Quick Replies: Automate responses for FAQs to keep the conversation going. 

  • Add Human Touch: Combine automation with live agents to offer a real experience. 

  • Optimize for Mobile: Your creatives should be mobile-friendly and engaging. 

  • Follow Up: If a user doesn’t respond, follow up politely using WhatsApp templates. 

  • Track & Analyze: Use Meta’s Ads Manager and WhatsApp Business analytics to monitor results. 

 

📊 Measuring the Success of WhatsApp Ads 

Metrics to watch: 

  • CTR (Click-Through Rate) 

  • Number of Conversations Started 

  • Cost per Conversation 

  • Conversion Rate 

  • Customer Satisfaction (via feedback on WhatsApp) 

Using WebMaxy’s integrated analytics, you can further optimize your WhatsApp ad campaigns and gain deep insights into user behavior and lead quality. 

 

❓FAQs: How to Advertise on WhatsApp 

Q1. Can I run WhatsApp Ads without a Facebook page? 
 No, a Facebook page and WhatsApp Business account are both required. 

Q2. Are Click to WhatsApp Ads free? 
 No, they are paid Meta ads. You pay per click or conversation, depending on your bidding strategy. 

Q3. Can I advertise only on WhatsApp? 
 WhatsApp doesn’t have its own ad network. Ads run via Facebook/Instagram and direct users to WhatsApp. 

Q4. What is the difference between WhatsApp Ads and WhatsApp marketing? 
 WhatsApp Ads initiate new chats via Meta ads. WhatsApp marketing includes all types of promotional activities inside WhatsApp, including broadcasts and catalog sharing. 

 

🚀 Conclusion: Get Started with WhatsApp Ads Today 

Click to WhatsApp Ads are a game-changer for businesses aiming for quick, personal, and effective communication. Whether you're an eCommerce brand, service provider, or local business, these ads can help you drive real engagement and conversions. 

At WebMaxy, we help businesses like yours harness the full potential of WhatsApp advertising — from strategy to execution. Let us set up, manage, and optimize your Click to WhatsApp Ads to maximize ROI. 

Book an Appointment: https://calendly.com/webmaxy/30min 

 

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