How to Do WhatsApp Marketing for Free in 2025: Best Tools & Strategies



WhatsApp has transformed into a powerful communication platform not just for personal chats but for business growth as well. With over 2 billion users worldwide, it’s no surprise that businesses are leveraging WhatsApp marketing to reach their audience directly, build trust, and boost sales. The best part? You can start WhatsApp marketing for free using the right tools and strategies. 

In this blog, we’ll explore: 

  • What is WhatsApp marketing? 

  • How to do WhatsApp marketing for free 

  • The best free WhatsApp marketing tools 

  • Top WhatsApp campaign tools in 2025 

  • WhatsApp marketing software to streamline your campaigns 

 

What is WhatsApp Marketing? 

WhatsApp marketing involves using the platform to send messages, promotions, updates, and customer support to engage leads and customers. Unlike traditional email or SMS marketing, WhatsApp offers real-time communication, multimedia support, and higher open rates — often exceeding 90%. 

Businesses use WhatsApp to: 

  • Share product updates or catalogs 

  • Send promotional offers 

  • Conduct customer surveys 

  • Provide customer support 

  • Automate order confirmations and shipping details 

Register here: https://accounts.webmaxy.co/whatsapp-commerce/register 

How to Do WhatsApp Marketing for Free 

Starting WhatsApp marketing doesn't necessarily require a large budget. Here’s how you can get started for free: 

1. Use WhatsApp Business App 

If you’re a small business, the WhatsApp Business app is the easiest and free way to get started. It lets you: 

  • Create a business profile 

  • Set up automated replies and greetings 

  • Organize chats with labels 

  • Share catalogs and quick replies 

2. Build a Contact List 

Gather contacts through: 

  • Website pop-ups with a “Click to WhatsApp” CTA 

  • Social media channels 

  • Customer feedback forms 

  • In-store promotions (QR code scanning) 

Tip: Always get opt-in permission before sending messages to avoid spam complaints. 

3. Create Broadcast Lists 

With the free version, you can use the broadcast list feature to send messages to multiple contacts at once (limited to 256 contacts per list). It works only if the recipient has your number saved. 

4. Use Click-to-WhatsApp Ads 

Though running ads costs money, the setup itself is free. These ads redirect users directly into a WhatsApp chat with your business — increasing engagement and conversions. 

 

Free WhatsApp Marketing Tools in 2025 

Several free WhatsApp marketing tools can help streamline your marketing efforts. Here are some top picks: 

1. WebMaxy WhatsApp Marketing Tool (Free Tier) 

WebMaxy offers a freemium WhatsApp marketing solution where you can: 

  • Automate follow-ups and welcome messages 

  • Create campaign templates 

  • Track engagement metrics 

  • Integrate with your CRM 

2. WATI (Free Trial) 

WATI is a popular WhatsApp API provider that offers a free trial to experience business automation, chatbots, and multi-agent support. 

3. Zoko (Free Plan Available) 

Zoko’s free plan includes basic chat features, broadcast messaging, and basic analytics to help you get started with your free WhatsApp marketing journey. 

4. Twilio WhatsApp Sandbox 

If you're a developer or have access to one, the Twilio sandbox lets you experiment with WhatsApp API integrations before upgrading to a paid plan. 

Find WebMaxy’s pricing plans here: https://accounts.webmaxy.co/whatsapp-commerce/plan 

Top WhatsApp Campaign Tools in 2025 

To run professional WhatsApp campaign, consider using specialized WhatsApp campaign tools that allow more control and customization. Look for tools that support: 

  • Message personalization 

  • Automation and scheduling 

  • Campaign segmentation 

  • Detailed analytics 

Here are some tools that offer free trials or freemium plans: 

  • WebMaxy – For SMEs and startups 

  • Sendinblue WhatsApp Extension – Ideal for multichannel campaigns 

  • WhatSender – A desktop-based free tool for bulk messaging 

 

WhatsApp Marketing Software: Features to Look For 

When choosing a WhatsApp marketing software, even on a free plan, ensure it has: 

  • Bulk Messaging (with opt-in) 

  • Template Manager 

  • Auto Replies & Chatbots 

  • Contact Import/Export Options 

  • Integration with eCommerce and CRM tools 

WebMaxy’s WhatsApp Marketing Software provides all these features with additional perks like: 

  • Workflow automation 

  • Funnel tracking 

  • Real-time message delivery reports 

Contact Us: https://www.webmaxy.co/contact/ 

Tips to Maximize WhatsApp Marketing Results 

  1. Always personalize your messages — use the customer’s name and relevant offers. 

  1. Use multimedia content like images, videos, and PDFs for better engagement. 

  1. Respect privacy — never spam users who haven’t opted in. 

  1. Use A/B testing to see which types of messages get better responses. 

  1. Track metrics — monitor open rates, reply rates, and delivery status. 

 

Conclusion 

In 2025, WhatsApp marketing remains a goldmine for businesses wanting direct customer engagement. Even without a big budget, you can start free WhatsApp marketing using tools like WebMaxy, WATI, and others. The right WhatsApp campaign tools and smart strategies can help you boost engagement, generate leads, and increase conversions — all from one of the world’s most used messaging apps. 

Start now with WebMaxy’s free WhatsApp marketing software and take your business to the next level. 

Book an Appointment: https://calendly.com/webmaxy/30min 

 

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