How to Craft Effective WhatsApp Promotional Messages: Templates, Examples, and Best Practices by WebMaxy



WhatsApp has evolved far beyond a messaging app—it’s now one of the most powerful marketing channels available to businesses. With over 2 billion active users globally, WhatsApp promotional messages have become a critical tool for engaging customers, boosting conversions, and building brand loyalty. 

In this guide by WebMaxy, we’ll dive into the world of WhatsApp marketing. You’ll learn how to write compelling WhatsApp advertising messages, explore WhatsApp marketing message templates, and see real-world WhatsApp template message examples. 

Register here: https://accounts.webmaxy.co/whatsapp-commerce/register 

Why WhatsApp for Marketing? 

  • High Open Rates: WhatsApp messages boast over a 90% open rate, far surpassing traditional email. 

  • Instant Delivery: Your message reaches customers immediately and personally. 

  • Rich Media Support: Share images, videos, and CTA buttons for interactive promotions. 

  • Global Reach: Engage a wide audience across demographics and geographies. 

If you're not leveraging WhatsApp yet, you're leaving conversions on the table. 

 

What are WhatsApp Promotional Messages? 

WhatsApp promotional messages are business messages sent to customers for marketing purposes. These messages often include offers, discounts, product updates, or events, and are sent using WhatsApp Business API in a pre-approved template format. 

To ensure compliance with WhatsApp’s guidelines, your promotional messages must follow approved formats and not spam users. Opt-in from users is mandatory before sending promotional content. 

 

WhatsApp Marketing Message Template: Structure & Strategy 

A WhatsApp marketing message template helps businesses craft structured, pre-approved messages that can be reused for multiple campaigns. Here's a breakdown of a high-performing message structure: 

  1. Greeting: Personalize with the recipient’s name if possible. 

  1. Hook: Grab attention with a benefit or urgency. 

  1. Offer: Clearly state the value (discount, event, launch). 

  1. CTA: Direct users to take action (buy now, sign up, etc.). 

Find WebMaxy’s pricing plans here: https://accounts.webmaxy.co/whatsapp-commerce/plan 

WhatsApp Template Message Example 1: Product Launch 

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CopyEdit 

Hi [First Name] 👋 
 
We're thrilled to introduce our **newest skincare line** 🌿—100% organic and cruelty-free! 
 
💥 Special launch offer: Get 20% OFF today only! 
 
👉 [Shop Now] 
 
- Team WebMaxy 
 

Use Case: New product announcements and limited-time launch offers. 

 

WhatsApp Template Message Example 2: Abandoned Cart Reminder 

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CopyEdit 

Hey [First Name] 🛒 
 
You left something amazing in your cart! 
 
Use code **SAVE10** to get 10% off. Complete your order now before it's gone! 
 
🛍️ [Resume Checkout] 
 
- WebMaxy Store 
 

Use Case: Retargeting users who have shown buying intent but didn’t complete the purchase. 

Contact Us: https://www.webmaxy.co/contact/ 

WhatsApp Advertising Messages: Tips to Maximize Impact 

  1. Keep It Short & Snappy 
     Users skim messages. Be direct and make your offer immediately clear. 

  1. Use Emojis (Wisely) 
     Emojis add personality and visual appeal, but don’t overdo it. 

  1. Time Your Messages 
     Send during peak engagement hours: 10 AM–1 PM and 5 PM–7 PM. 

  1. Include a Strong CTA 
     A call-to-action like “Shop Now,” “Book Today,” or “Claim Offer” increases click-throughs. 

  1. Personalize with Name or Past Behavior 
     Example: “Hi John, still thinking about that red hoodie?” 

 

WhatsApp Template Message Example 3: Festival Offer 

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CopyEdit 

Happy Diwali, [First Name]! 🪔 
 
Celebrate with exclusive WebMaxy deals 🎁   
✨ Get up to 50% OFF on select items. 
 
Offer valid till midnight! 🎉 
 
🔥 [Grab the Deal Now] 
 
- Your friends at WebMaxy 
 

Use Case: Seasonal or festive promotions to create emotional connection and urgency. 

 

How to Get WhatsApp Message Templates Approved 

To send WhatsApp promotional messages via the WhatsApp Business API, templates must be submitted and approved by Meta. Here’s how: 

  1. Go to Meta Business Manager > WhatsApp Manager. 

  1. Create Template under "Message Templates." 

  1. Choose a category: Marketing, Utility, or Authentication. 

  1. Add variables like [First Name], links, and CTA buttons. 

  1. Submit for approval (usually takes less than 24 hours). 

At WebMaxy, we offer automation tools that simplify this entire process—from template creation to bulk messaging and analytics. 

 

WebMaxy’s WhatsApp Marketing Automation Features 

  • Pre-built Message Templates 
     Choose from dozens of high-converting WhatsApp marketing message templates for eCommerce, SaaS, travel, and more. 

  • Segmentation & Personalization 
     Send messages based on user behavior, cart status, purchase history, and demographics. 

  • Real-Time Analytics 
     Track opens, clicks, and conversions directly from your dashboard. 

  • Integration with CRM & E-commerce Platforms 
     Seamlessly plug into Shopify, WooCommerce, HubSpot, and more. 

 

Final Thoughts 

Crafting effective WhatsApp promotional messages isn’t just about copy—it’s about timing, personalization, and smart strategy. Whether you're launching a new product, re-engaging cold leads, or offering seasonal discounts, WhatsApp offers a direct, high-impact channel for your brand. 

At WebMaxy, we help brands create, automate, and optimize their WhatsApp marketing campaigns. With the right WhatsApp marketing message template and strategy, you can drive conversions, build loyalty, and scale faster. 

Book an Appointment: https://calendly.com/webmaxy/30min 

 

 

 

 

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