How Sol Pudding Achieved Business Goals with WebMaxy?
In the competitive landscape of the FMCG sector, standing out is not just about having a great product—it’s about how you reach and retain your customers. Sol Pudding, a popular dessert brand known for its premium puddings, faced challenges in managing customer engagement, marketing automation, and retention. That’s when they partnered with WebMaxy, a customer engagement platform that transformed the way Sol Pudding communicated with its audience.
This blog explores how WebMaxy’s WhatsApp Workflow, WhatsApp Campaign, and Customer Segmentation tools helped Sol Pudding unlock new growth and achieve its business goals effectively.
About Sol Pudding
Sol Pudding started with a simple idea—offering delightful, gourmet-style puddings made with love and natural ingredients. With increasing demand across cities, the brand expanded rapidly. However, scaling their communication and engagement strategies was becoming a challenge.
They needed a platform that could:
Improve customer communication
Automate follow-ups and marketing
Enable smart segmentation for personalized campaigns
Drive better ROI from messaging platforms
Register here: https://accounts.webmaxy.co/whatsapp-commerce/register
The Challenges
As Sol Pudding’s customer base grew, so did the complexity of managing customer interactions. Here are some key challenges they faced:
Manual Communication: Customer communication was largely manual, slow, and unscalable.
Low Engagement Rates: Traditional marketing channels like SMS and email had low open and engagement rates.
Lack of Personalization: Campaigns were generic and failed to resonate with segmented customer groups.
Inefficient Campaign Tracking: Measuring the effectiveness of marketing campaigns was time-consuming and imprecise.
These pain points were affecting customer experience, loyalty, and repeat purchases. Sol Pudding needed a smarter solution.
Why Sol Pudding Chose WebMaxy
After evaluating several solutions, Sol Pudding chose WebMaxy for its advanced automation, real-time messaging, and customer intelligence features. The platform offered:
WhatsApp Workflow Automation for real-time customer communication.
Targeted WhatsApp Campaigns to drive marketing and promotions.
Customer Segmentation for hyper-personalized messaging.
Analytics Dashboard for real-time performance insights.
Implementation & Strategy
1. Automating Customer Journeys with WhatsApp Workflow
WebMaxy enabled Sol Pudding to design customized WhatsApp Workflows for different stages of the customer journey. From order confirmations and shipping updates to feedback collection and loyalty offers, every message was automated and timely.
Results:
70% reduction in manual response time
40% increase in customer satisfaction
Consistent brand communication
“WebMaxy's WhatsApp Workflow saved our team hours every week while improving the customer experience.” — Marketing Manager, Sol Pudding
2. Running Targeted Promotions via WhatsApp Campaigns
Instead of broad, impersonal messages, Sol Pudding used WebMaxy to run highly-targeted WhatsApp Campaign. They launched campaigns around:
Seasonal flavors and limited-time offers
Loyalty program announcements
New store launches and pop-up events
Campaigns were scheduled based on customer behavior and time zones, ensuring better open rates.
Results:
60% open rate vs. 15% in SMS/email
3X higher conversion rates from WhatsApp promotions
25% growth in repeat orders
“With WebMaxy’s WhatsApp Campaign feature, we saw an immediate spike in conversions, especially during our festive offers.” — Head of Sales, Sol Pudding
3. Driving Personalization with Customer Segmentation
One of the biggest game-changers was WebMaxy's Customer Segmentation tool. Sol Pudding segmented their audience based on:
Purchase frequency
Order value
Preferred pudding flavors
Last interaction date
Each segment received customized messages and exclusive offers relevant to their preferences.
Results:
35% increase in click-through rate
Personalized experiences boosted customer loyalty
Reduced churn and increased lifetime value (LTV)
“Customer segmentation helped us treat each customer uniquely. It’s like having a personal dessert concierge for every fan!” — CRM Executive, Sol Pudding
Find WebMaxy’s pricing plans here: https://accounts.webmaxy.co/whatsapp-commerce/plan
4. Real-time Performance Tracking
Using WebMaxy's analytics dashboard, Sol Pudding’s team could track every message, campaign, and workflow in real-time. This allowed them to optimize their strategies continuously.
They could measure:
Campaign engagement and sales impact
Workflow completion and drop-offs
Customer responses and satisfaction ratings
“WebMaxy’s reporting gave us clear insights into what’s working. No guesswork, just data-driven decisions.” — Operations Lead, Sol Pudding
Contact Us: https://www.webmaxy.co/contact/
Business Outcomes
Since implementing WebMaxy, Sol Pudding has reported:
40% increase in repeat purchases
30% growth in revenue through WhatsApp
50% boost in campaign engagement
Significant time and cost savings through automation
What once seemed like a manual and inefficient marketing process became a high-performance, automated system that runs smoothly in the background.
Conclusion
Sol Pudding’s success story is a powerful example of how digital automation and customer intelligence can transform a growing brand. With WebMaxy, they didn’t just scale operations—they built a community of loyal dessert lovers who feel connected and cared for.
If your business is looking to automate communication, personalize engagement, and drive better ROI from marketing, WebMaxy is the smart choice.
Book an Appointment: https://calendly.com/webmaxy/30min
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